How do I write a business bio that fits a 150-character limit?
Quick answer
Write one sentence that names what you do, who you serve, and one specific way your work is distinctive. Draft longer than necessary, then remove details that do not help a potential customer understand your offer. Count every character, including spaces and punctuation, in the profile field or a character counter. Leave some room below 150 characters instead of trying to use the entire limit.
The question, the details, the next step.
I need a business bio for a profile with a 150-character limit. What information should I fit in?
Use three ingredients, in this order: your service, your intended audience, and one clear distinguishing point. A reader should quickly understand what you provide and whether it is relevant to them. The distinguishing point might be a type of project you focus on, a particular approach, or a useful part of the process—not a string of vague claims like “best,” “world-class,” or “high quality.”
Try this worksheet:
- We [service] for [audience].
- We’re especially focused on [specific distinction].
- Combine the strongest parts into one sentence.
Treat the brackets as prompts, not words to leave in the final bio.
How do I choose the distinction if my business does several things?
Choose the point that makes the service easier to picture or helps the right reader decide to learn more. It does not have to describe everything you offer. Ask yourself: Which service matters most to the audience for this profile? What do I do differently in a way I can explain plainly? If two points compete, keep the one that is more relevant to the reader and move the other to a longer description.
For example, assuming the business designs packaging and serves small food brands, a useful distinction could be handling both the initial concept and production-ready files. That is more concrete than saying the business is “creative and dedicated.”
Can you show me a draft and how to check that it fits?
Assuming those are accurate details for the hypothetical business, here is a draft:
“We design practical packaging for small food brands, from first sketch to print-ready files.”
It names the service (packaging design), audience (small food brands), and a distinguishing point (the work runs from sketch to print-ready files). The sentence is 92 characters, counting spaces and punctuation. It fits under 150. For your own final version, paste the text into the actual profile field or a character counter and check the total.
If the draft is for your business, replace every detail that does not accurately describe your work. A short bio is not a place to imply services, coverage, or results you cannot support.
What if my first version is over the limit, or it feels too generic?
Edit in this order. First, remove repeated ideas and introductory phrases such as “We are a business that…” Next, replace broad wording with a concrete service or audience. Then remove secondary services, extra adjectives, and details that belong elsewhere. If the bio is generic, make the service or audience more specific before adding another slogan.
Keep the core promise understandable. For instance, shortening “We are a small company that provides creative design solutions to businesses in the food industry” to “We design packaging for small food brands” saves space and makes the offer clearer. Add a distinguishing point only if it remains accurate and useful. Count the final text in the destination field, including spaces and punctuation, and leave some room below the limit rather than trying to use all 150 characters.
A practical checklist
Name the main service in plain language.
Identify the audience the bio is meant to reach.
Add one specific, accurate point that distinguishes the offer.
Remove repeated wording, vague adjectives, and secondary details.
Count the final text, including spaces and punctuation, in the destination field or a character counter.
A few more useful answers
Should I include my business name?
Include it if the profile does not already display the name clearly or if the name helps readers recognize you. If space is tight and the name is already visible, prioritize the service, audience, and distinguishing point.
Should I include a call to action?
Only if it helps in that profile and fits without displacing essential information. A short action such as “See our services” may work, but the bio should still make clear what the business does.
What should I count toward the 150-character limit?
Count every character in the final bio, including spaces and punctuation. Check the complete text in the destination field or a character counter, and avoid filling the limit exactly.